Magazine content in digital floors

Master Thesis Research Project: August to December, 2015

Using interactive fitness mats to create a closer relationship between publishers of health and fitness magazines and customers. Exploring the potential of linking preferred training routines to relevant articles in the magazine.

Mads Møller Eriksen & Lars Høegh

M.Sc. IT Product Development, Aarhus University

Project partners:

Video of the finished project:


Currently, we can divide the distribution of media content into two extremes: No impact from the users and impact from the users.

If looking further into content that is not distributed according to users’ preferences and activities, we see it in posters, billboards, newspapers and and television.

This way of distributing media only has a minor effect on people since it is not related to one specific person, but instead tries to target a broader audience. Therefore, most of the content presented to users through these medias are highly irrelevant and therefore easily forgotten due to the reason that there is no relevancy between the content and the user.

Using sensors:

By implementing sensors into the digital floors, we will be able to analyze the physical activity of the users. We believe that this can be used to guide the users through their exercises, propose other relevant workouts or a nutrition diet to maximise the results.

In addition, it can improve muscle rehabilitation through the use of correct guidance.

Our thesis:

In our thesis, we will explore how digital floors and sensors can change the way magazines publish their content. Our focus is directed to fitness magazines and how to visually represent workout exercises instead of the basic use of text and illustration. The thesis will include aspects such as user engagement and motivation, how to guide users properly through their exercises, how to interact and ultimately if this leads to a stronger relationship between the publisher and the customer.

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