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Facial Recognition in Retail


Research project investigating benefits, drawbacks and privacy intrusion questions in personalised advertising based on facial detection and recognition technology.

Anne Kolding Sørensen & Sara Fonnesbæk Lodahl

Master of Science in Information Technology IT, Communication and Organisation, Aarhus University

Project partners:

Introduction:

This master thesis seeks to examine, how consumers perceive benefits, drawbacks and different degrees of privacy intrusion when exposed to personalised advertising based on facial recognition technology.

With inspiration from the English super market chain, Tesco, which already implemented facial recognition at their gas stations in 2014 this thesis seeks to investigate whether an implementation of facial recognition may be successful at Danish gas stations.

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