Technology Adoption in Retail

Retail stores are being challenged when it comes to technology. The consumer is becoming more accustomed to use technology and expect a brilliant digital experience in all the interactions with a company, which is forcing the retail stores to act.

What can be done to take advantage of the business opportunities that are emerged in the interplay between technologies and the rising consumer expectations?

Cecilie Bruun Christiansen

Master of Science in Information Technologies, Communication and Organisation

Project partners:


Retail store sales assistants are often reluctant to using new technologies. Why is this and what can be done to improve their desire to use new tech?

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