Master Thesis Research Project: August to September, 2014
Can the social media platform, Snapchat, be used to reach the young audience with relevant news? What kind of news do Snapchat´ters prefer and how much does the format mean to usage (picture, text, video)?
Danish School of Media and Journalism (DMJX), Aarhus
The young generation is hard to reach using conventional news outlets. This project investigates if the social media messaging platform SnapChat, is an effective way to engage young people.
In the first 5 weeks of this project, 1500 signed up to get news, event updates, special programming and other news formats using SnapChat.