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    Audience-of-One


    Introduction:

    How can blockchain technology be used to address Customer Master Data Management issues regarding content personalization in magazines? This project will research the potential of publishers targeting content to a single reader. How can a public ledger, like blockchain, perhaps help secure transparency without compromising personal data security?

    Martin Bech Haagaard

    Aarhus University,

    Master of Science - IT, Communication & Organisation

    Project partners:

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